Account Holders Want Personalization. Is YOUR Financial Institution Messaging Hitting the Mark?
American consumers want marketing and brand messages that are relevant - to their interests, preferences, and daily lives. This preference has become so pronounced that, despite an ever-growing use of ad blocker technologies, ninety percent of consumers actually enjoy receiving personalized offers. Consumers [...]
3 Ways Digital Out-of-Home Advertising Helps the Financial Institution Brand
With the proliferation of social media, a constantly “online” culture, and mobile devices, you would think brand placement and messaging would be getting easier. After all, the average U.S. citizen consumes nearly 8 hours of digital media per day. But that couldn’t be [...]
Financial Institution Marketers, YOUR Account Holder is Using an ATM Outside of Your Branch
Account holders are overwhelmingly moving to mobile banking as their primary way to bank. With so many customers and members using digital formats to perform standard banking transactions, it’s no surprise to see a continued decline in physical banking activity. Banks and credit [...]
3 Reasons Financial Institution Marketers Should Leverage ATMs
What does the younger generation mean to financial institutions? They mean everything, and bank and credit union marketers recognize this fact. In the past two decades, there has been a heavy focus on Millennials as they graduated college, entered the workforce, and began [...]
3 Ways to Make Your Financial Institution’s Calls-to-Action Work
Once upon a time, businesses paid boatloads of cash to place ads on billboards, on the radio, or in the middle of popular television programs. Today’s marketers can track individual ad spend, delivery, click-through rates, and all the metrics they could want. But [...]
PRESS RELEASE – FCTI, Inc. Brings Aboard Bennett Robinson as New Vice President of Finance
July 5, 2022 – FCTI, Inc., a nationwide ATM solutions provider, today announced its hire of new Vice President of Finance, Bennett Robinson. As the lead financial officer, Robinson will be responsible for conducting thorough economic analysis, managing the finance team, and working [...]