Earn your Competitors’ Customer for Pennies through ATM Marketing
ATMs offer meaningful opportunities to attract new account holders and aid in account holder retention at a fraction of the acquisition and retention costs to which growth marketers have become accustomed. ATM branding and marketing is a great way to start targeting younger [...]
Turn an ATM at 7-Eleven into your own Digital Marketing Machine
Current ATM Trends The COVID-19 pandemic response forced a sudden change in consumer behaviors and in ATM marketing. Stuck at home and advised to avoid in-person interactions, most Americans turned to the internet to fulfill their needs. Video streaming service use increased by [...]
How can Financial Institution Marketers Drive More Inbound?
Old-school product and service promotion just doesn’t work the way it used to. Hardly anyone walks into a branch or contacts a call center about loans, CDs, or other financial items without having done some “investigative” work beforehand. Today, over eighty percent [...]
Financial Institution Marketers Are Expected to Make Miracles Happen On Shoestrings
Advertising has many purposes for banks and credit unions. These goals include but are not limited to growing brand recognition, selling financial products, converting current account holders, and building brand loyalty. To meet these objectives, financial institution marketers must make careful decisions balancing [...]
Account Holders Want Personalization. Is YOUR Financial Institution Messaging Hitting the Mark?
American consumers want marketing and brand messages that are relevant - to their interests, preferences, and daily lives. This preference has become so pronounced that, despite an ever-growing use of ad blocker technologies, ninety percent of consumers actually enjoy receiving personalized offers. Consumers [...]
3 Ways Digital Out-of-Home Advertising Helps the Financial Institution Brand
With the proliferation of social media, a constantly “online” culture, and mobile devices, you would think brand placement and messaging would be getting easier. After all, the average U.S. citizen consumes nearly 8 hours of digital media per day. But that couldn’t be [...]