How can Financial Institution Marketers Drive More Inbound?
Old-school product and service promotion just doesn’t work the way it used to. Hardly anyone walks into a branch or contacts a call center about loans, CDs, or other financial items without having done some “investigative” work beforehand. Today, over eighty percent [...]
Financial Institution Marketers Are Expected to Make Miracles Happen On Shoestrings
Advertising has many purposes for banks and credit unions. These goals include but are not limited to growing brand recognition, selling financial products, converting current account holders, and building brand loyalty. To meet these objectives, financial institution marketers must make careful decisions balancing [...]
Account Holders Want Personalization. Is YOUR Financial Institution Messaging Hitting the Mark?
American consumers want marketing and brand messages that are relevant - to their interests, preferences, and daily lives. This preference has become so pronounced that, despite an ever-growing use of ad blocker technologies, ninety percent of consumers actually enjoy receiving personalized offers. Consumers [...]
3 Ways Digital Out-of-Home Advertising Helps the Financial Institution Brand
With the proliferation of social media, a constantly “online” culture, and mobile devices, you would think brand placement and messaging would be getting easier. After all, the average U.S. citizen consumes nearly 8 hours of digital media per day. But that couldn’t be [...]
Financial Institution Marketers, YOUR Account Holder is Using an ATM Outside of Your Branch
Account holders are overwhelmingly moving to mobile banking as their primary way to bank. With so many customers and members using digital formats to perform standard banking transactions, it’s no surprise to see a continued decline in physical banking activity. Banks and credit [...]
3 Reasons Financial Institution Marketers Should Leverage ATMs
What does the younger generation mean to financial institutions? They mean everything, and bank and credit union marketers recognize this fact. In the past two decades, there has been a heavy focus on Millennials as they graduated college, entered the workforce, and began [...]